The amount of personal data that companies can now collect on consumers is unprecedented and growing. New connected devices will help companies to capture whole new categories of data at scale and use datasets in ways not yet conceived. This provides immense opportunity for businesses that can turn data into insights to drive highly relevant and compelling products and services.
As companies look to the IoT, digital trust is at a deficit. The majority of consumers remain cautious about sharing their personal information online and, when they do, they trust established brands more than other companies. The time is now to close the gap in consumer confidence and gain their digital trust. It is simply a prerequisite for those wanting to leverage the IoT business and technology opportunities that are just over the horizon.
Digital Trust in the IoT Era explores the importance of trust as IoT matures and what actions to take today to build digital trust.
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About the 2015 Accenture Digital Consumer Survey:
The Accenture Digital Consumer Survey for communications, media and technology companies was conducted online between October and November 2014, with 24,000 consumers in 24 countries: Australia, Brazil, Canada, China, Czech Republic, France, Germany, India, Indonesia, Italy, Japan, Mexico, Netherlands, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey, United Arab Emirates, United Kingdom and United States.
The sample in each country is representative of the online population, with respondents ranging in age from 14 to 55+. The survey polled respondents about their usage, attitudes and expectations related to digital devices ownership, content consumption, broadband constraints, digital trust and the internet of things.
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